01 · Start here
Marketing Diagnostic
A structured review of your marketing across five areas, ending in clear recommendations and a prioritised plan.
Explore the Diagnostic →Strategic marketing advisory
See the real problem.
Make the right move.
Acoris helps founder-led businesses find what is holding their marketing back, then fix it, with advice and execution shaped to what you actually need.
MARKETING AT THE CORE
- 200point audit scorecard
- 5stage method
- 20+years in marketing
The problem
Busy marketing is not the same as growing marketing.
Campaigns are running. Posts go out. Agencies send reports. Yet leads are uneven, sales says the quality is poor, and nobody can say with confidence where the next rupee should go.
Adding another channel or agency rarely fixes it. Finding which problem is holding you back does.
Usually it is one of six things
01No clear picture of the ideal customer
02Tactics scattered across too many channels
03Messaging that does not land with buyers
04Interest that does not turn into business
05Budget spent without a clear return
06Nobody setting the strategic direction
The Acoris difference
We diagnose before we prescribe. And we never sell what you don't need.
Most firms start with what they sell: ads, content, a retainer. Acoris starts with your business: your customers, your numbers, your team and the decision in front of you. Only then do we recommend anything.
Sometimes the answer is a sharper message, not a bigger budget. Sometimes your team needs direction, not another agency. Whatever we find, you get only the support your business needs.
How we work
Diagnose. Advise. Execute only what you need.
02 · Ongoing
Marketing Advisory
A senior marketing mind beside you every month, as your advisor or your acting head of marketing. The Diagnostic tells you what to do. Advisory keeps you doing the right things.
Explore Advisory →03 · Only where needed
Marketing Execution
When you need hands, we work as an extension of your team or run the function for you, delivering only the work your plan calls for.
Explore Execution →The Acoris method
A method, not a menu.
- 01 Diagnose Find the real constraint.
- 02 Design strategy Choose the customer, the proposition and the priorities.
- 03 Build execution systems Put owners, workflows and measures in place.
- 04 Execute campaigns Do the work the plan calls for.
- 05 Optimise performance Compare results with the goal and adjust.
Who leads the work
Senior judgment, applied to your business.
Acoris is led by Hridesh Singh. For more than 20 years he worked inside businesses, as AVP-Marketing at S.Kumars Group and GM-Marketing & Operations at Naresh TexoPrints, owning the budgets, the agencies and the targets himself. Since 2018 he has advised founder-led businesses.
That is why the advice is practical: it is written for the people who have to act on it, with the money and team they actually have.
Hridesh leads every engagement. He sets the direction, reviews the work and stays accountable for what was agreed. We grow when our clients grow.
Know about us →Client results
Different businesses. Different constraints.
D2C and retail Online operations profitable within three months of launch. A hand-painted saree maker became a D2C brand that sells online at a profit. Read the story → Financial services A complete marketing department, run from outside the office. A loan advisory firm gained a full marketing function and its own CRM, and now sees better-quality leads. Read the story → B2B services Reached the top of Google for its most valuable service. A specialist healthcare advisory firm became easy to find for the clients it wanted most. Read the story → Media and content From launch idea to a fast-growing YouTube audience. A founder-led podcast, branded from day one and grown through content and paid promotion. Read the story →
Insights
Thinking from the core of marketing.
Practical notes for founders making marketing decisions.
Guide
What does a fractional CMO actually do?
Senior marketing leadership, part-time: what it covers each month, what it is not, and what should change in 90 days.
Read article →
Guide
Diagnostic, advisory or fractional CMO: which does your business need?
Three ways to bring senior marketing help into your business, and how to tell which one you need first.
Read article →
Perspective
Why your marketing is busy but not growing
Posts go out, ads run, reports arrive, yet sales stay flat. Why more activity is not the answer, and where to look first.
Read article →Questions founders ask
Before we begin.
What does a marketing advisor do for a founder-led business?
A marketing advisor helps the founder decide where marketing should focus, what to spend on and what to stop. At Acoris that starts with a diagnosis of the business, followed by advice and, where needed, hands-on execution.
Who does Acoris work with?
Founder-led and owner-managed businesses, typically with ₹1–50 crore in revenue, whose marketing is active but not producing the growth it should. Current clients span financial services, D2C brands, B2B services and non-profits.
Where do we start?
Every engagement starts with a Marketing Diagnostic. It shows what is holding your marketing back and what to do first. See what the Diagnostic includes.
Can you work with our existing marketing team or agency?
Yes. Many clients keep their team or agency. Acoris gives them direction, reviews their work and fills only the gaps that matter.
Do you only work with businesses in Mumbai?
No. Acoris is based in Mumbai and works with clients across India and abroad. Work is mostly remote, with regular visits in Mumbai and periodic visits elsewhere.